Tuesday, September 21, 2004

Gaping Void

I had already got to the opinion that memes, stories, ideas and beliefs could be potent attractors.
Added to this a belief that when we watch someone carrying out an activity, be it rowing, digging or missing a penalty that 'mirror neurons' fire in our brains ad we therefore 'fully' experience the experience.

I was therefore greatful to the David Gurteen web site for pointing me in the direction of a fellow blogger - Hugh Macleod, a creative director who helps to explain how dopamine is the explanation for all these and a whole lot more in his blog entry gapingvoid: note to self: synapses.

Read for yourself about the neurological explanation of addiction and the darker way that marketing and advertisers are using this knowledge against us.

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